Allow your clients to speak on behalf of your brand to enable growth.
Getting some of your initial clients is hard.
It was hard for us.
Here’s what we did to gain our first batch of clients:
We found a local tech event in Los Angeles and sponsored it. It cost me $500.00
We offered a heavy discount on my services. Something to the tune of $500.00
You could show off a nice app design for around $5k. Cheaper if you're outsourcing it overseas, but we are in the US, we charge US rates, we deliver US quality.
At the time we ended up delivering about $4,000.00 worth of work, for $3,000.00.
Sometimes people just need a push to get started, so the sale certainly helped.
We didn't care so much as try to make the most money up front, as we wanted to build a network of people who were willing to say good things about me.
Now, those testimonials sit on Linkedin, Youtube, and our website. They are in the ether forever. So when people have doubts about you, your brand, or whatever it is that you do, your testimonials and reviews will shine the most in these moments.
Not only are your early reviews and testimonials of utmost value, you should get them recorded and on video.
Why? Because they are worth their weight in gold.
I have attached a few examples here:
It was hard to get these. People have lives, and others don't always feel comfortable. I would in-fact say 1 in 25 people were willing to sit down and record the video. So be prepared for that also.
Now that we have these, we can charge the prices that are appropriate for my service (while I still can, before AI does it for me).
There are good people out there, but hard to find. The more you can prove you provide the quality you say you can provide, the better you will perform in this internet world.
